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DISCUS
ANNUAL
CONFERNENCE
2021

Branding & Identity Design

SERVICES

branding, identity design, conference design, animation, page layout design

ABOUT THE PROJECT

This year the distilled spirits council of the united states decided to have its conference in Austin Texas. The conference focused on the supplier tier of the distilled spirits industry. Our main goal is to bring all of the industry leaders together in one place. 

When I began designing for this project I wanted to focus on how to tie our conference to the city of Austin Texas. Austin is a very unique city with a really prevalent visual language. When I did my research on the city one thing that kept coming up was neon signs. Neon is such a powerful visual element in nightlife/ bars that I felt it fit right into the branding language I wanted to develop. Not only because it ties directly to distilled spirits but it also stands out really well. Neon seems to cut through the darkness. I wanted to keep certain elements from the original Distilled Spirits Council branding but also make it a noticeable unique theme. I really liked playing with using the neon to highlight elements of the industry. For example, barware to symbolize bars and bartenders. Also using different kinds of glassware to symbolize different kinds of alcohol and so on.

 

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